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One of the oldest law firms in California, McCutchen, Doyle,
Brown & Enersen is also a dynamic full service organization.
Not only did they need to break out of the stuffy lawyer mode,
their ad campaign had to be easy to customize as they practice
law in over 30 diverse fields.
The black and white photography features people of various demographics
asking real world questions. The red field contains not only the
answers but an eclectic blend of symbolism that calls out to various
areas of practice. This nationwide campaign not only produced
marketing results, but adapted easily to the varied requirements
of the client and publications.
Client:
McCutchen, Doyle, Brown & Enersen
Project: Nationwide Ad Campaign |
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©
Karen Geer |
